“As compared to a person who has so called ‘fair skin’, the kind of effort and emotional resilience a person who is ‘wheatish’ has to show is a lot more a lot more effort has to be put in to gain that confidence, to keep building on to that confidence to believe that they can get the same kind of opportunities as people with fair skin do,” she added. It can hinder them personally, even interpersonally in relationships,” she said. “This complex can affect every aspect of their life. She believes that in the long term, this results in self-confidence issues which are so deep-rooted that it could turn into an inferiority complex. Teenagers have a very strong sense of understanding difference in skin colour and the sad part is that they are even teased about it in schools because that’s how parents and grandparents are all talking about in terms of the standards of beauty.” On just how bad the lack of representation is, Ruchika said, “We see a huge impact on the mental health of teenagers and young adults and even adults in their 50s and 60s. They weren’t advertisements targeting a skin concern, instead it was all about making you fairer,” she added. “Every advertisement for any beauty product was aimed at getting fairer. Sarah did not feel ‘beautiful enough’ growing up because, she said, “People always had something to say about what I can do to make my skin colour fairer, to be more ‘beautiful’.” The impact of the negative portrayal of brown-skinned women in advertisements has made Sarah Sarosh, an occupational therapist and beauty vlogger, feel like her “skin tone wasn’t acceptable in a society - when in reality my skin color was similar to that of the majority.” “And since ads need to make a strong impact in 10 or 30 seconds, the advertisement world does not bother to make any changes,” she added.īut this misrepresentation has had a staggering impact on us for years. On why we always see white-skinned models in advertisements, Ruchika Bhotra, a senior psychologist from Faculty Minds, Mumbai, said that it is easier to associate white skin with beauty “owing to people’s badly ingrained ideologies of what beauty is.” Not to mention what passes of as brown skin tones in the beauty industry today are ‘dusky’ Radhika Apte or Bipashu Basu, just celebrities who have the ‘right’ level of melanin in their bodies.
Because that is a card played only while giving brown people the annual token acknowledgement in a single magazine edition. Go to any major beauty website in India right now and in all probability, you will not find brown-skinned models on their homepage. In 2021, we are not too far from the times when ‘Fair and Lovely’s’ fairness cream advertisements showed that you had to be fair to succeed in life, but the Indian beauty industry is moving at a snail’s pace to include products that can be used by brown-skinned people too. Why do advertisements always show white-skinned models? Simple routines like ‘washing face’ and ‘scrubbing hard’ would be shared, as if my skin color was dirt and it could be washed away. Unless there is a reason to do so, I typically begin my paintings with a gray color such as this to keep the environment neutral.Growing up in Kerala with my skin tone (NC 45) was a “life sentence” - where mothers, grandmothers, friends and even strangers would offer fairness tips. This could be a dark color if I am painting a night scene or green if I am painting a forest scene etc… In this Rihanna piece I went for the blue/gray from the original photograph. Step 1 - Typically I begin a painting by laying down a rough background color. It is not a step by step guide with instructions on what shapes to draw and what colors to pick, but more of an overview of the process I go through when doing a piece like this. To me they are more about learning about color mixing, accurate drawing and understanding what it is that makes an image look real. The techniques I have developed doing paintings such as this one of Rihanna I now use for my every day work as an artist.īelow I am going to talk to you about how I painted this image of Rihanna. I say this in most interviews, but as amazing as they seem, I don't really see my photo-realistic paintings as work of art. Rihanna Digital Painting by Kyle Lambert,UK Web: Let me introduce myself, my name is Kyle Lambert and I am a digital artist that focuses on photo-realistic digital painting and illustration.
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